KRONOTERM performance design creatives & system for Meta
I designed a reusable Meta ad creative system for KRONOTERM's ADAPT 2 heat-pump launch, keeping campaign visuals consistent across five European markets.
Overview
How I built a Meta ad system that could scale across markets
For KRONOTERM's ADAPT 2 heat-pump launch, I designed a reusable Meta ad system that helped the team produce campaign creative for five European markets without losing visual consistency.
Challenge
How I adapted Meta ad creative for five European markets
The work involved a high volume of campaign assets across five European markets. I needed a way to produce and organise the creative quickly while keeping each ad recognisably KRONOTERM.
The aim was not just speed. I needed a system that kept the work on brand instead of letting each new asset become a one-off.
Execution
How I built a reusable creative library for faster iteration
I brought the art direction and reusable components into one Figma library. That gave the team a consistent starting point for new ads and made iteration easier to manage.
Learnings
How I kept KRONOTERM’s visual identity consistent across campaigns
The biggest shift was moving away from designing every ad as a one-off. Once the system was in place, I could iterate much faster, keep the brand consistent across markets and spend more time improving the creative instead of rebuilding the same structure again.
