Visual identity redesign for a metal carpentry SALCOPLUS

Overview

Building a scalable visual identity for a growing brand

I completely redesigned the visual identity of SALCOPLUS to ensure their branding reflected the exceptional quality of their physical work. By turning a single logo update into a robust, modular design system, I positioned them to confidently crush local competition while securing larger projects.

Problem

The brand did not (yet) reflect the quality of their work

Although SALCOPLUS had built an incredible reputation through word of mouth, their old identity felt completely outdated and made a highly capable company look like a small-time workshop.

The client originally just asked for a simple logo update. I knew a single graphic would fail them as they scaled their operations. They needed strict visual rules to survive the transition and stand out from the local competition.

Ideation

Designing a meaningful but simple visual mark

I wanted the logo to do more than just look professional, so I designed it to visually deconstruct into their three foundational pillars. By combining expanding arrows for growth, a focused center dot for reliability and a heavy structural base for trust, I created a mark that tells their exact story.

Lockups

Building a flexible logo system for any application

To guarantee the brand scaled flawlessly across different mediums, I built a versatile system of primary, vertical, and horizontal logo lockups.

Delivering these alongside strict spacing guidelines gave the client a framework to apply their brand consistently without needing constant design oversight.

Application

Putting the visual identity to the test

Moving past just the logo files, I designed a batch of everyday items to show exactly how the brand should live outside the computer.

Application

Designing the facade of the headquarters

The client already had a rough idea of how they wanted to update their headquarters, so my job was to figure out how to actually make it work. I modeled and rendered the entire exterior so they could see exactly how the new brand would fit the building.

Seeing them take those renders and actually build the exact physical facade in real life is easily the most rewarding part of this entire project for me.

Launch

Introducing the new visual identity to the community

To make sure their existing clients understood the change, I designed a set of printed posters and flyers to physically announce the rebrand around town.

The response was incredible, and having the local community genuinely talking about the redesign was a massive win for the client.

Awareness

Setting up a consistent visual system for social media

I knew they needed to look just as professional online as they do in person, so I created a visually consistent social media system and strategy. Handing off these ready-to-use layouts meant they could confidently run their own channels without ever breaking the brand rules.

Learnings

Learning to read between the lines

This project served as a great reminder for me that the best brand direction rarely comes from asking clients what specific aesthetic style they like. Most clients are not designers and they should never have to speak like we do to get a great result.